Leo Vegas Goes Deutsche

_{Leo Vegas is heading for Germany (Image: LeoVegas)}

Prominent iGaming operator LeoVegas has strengthened its presence in the rapidly-growing German market by adding a sports betting service to its domain at LeoVegas.de.

Established in 2013, the Stockholm-headquartered firm obtained a German iGaming license for LeoVegas.de last year and subsequently began offering a wide range of online slots to aficionados in all of Germany’s 16 states. This came some 20 months after the nation of approximately 84.5 million people enacted legislation to premier a new remote gambling landscape featuring a strict set of licensing conditions.

Appealing Addition

Gustaf Hagman serves as the Chief Executive Officer for LeoVegas and he described his company’s launch of an online sports betting service in Germany as ‘a very exciting step’ that is destined to help the operator ‘grow and strengthen its foothold’

“Germany is one of Europe’s great sports powerhouses and we are confident players will enjoy LeoVegas.de as a one-stop-shop for the greatest iGaming experience,” Hagman said.

Lively Lineup

The Germany Country Manager for LeoVegas, Sabine Fuxjaeger, exclusively told Casinos.com sports betting enthusiasts across Europe’s richest nation can now wager on ‘a broad selection’ of sports including tennis, handball, ice hockey and basketball. She stated these are being backed up by a vast array of markets covering some of the most popular soccer leagues such as the Bundesliga, the UEFA Champions League and Turkey’s Super Lig.

“We are committed to delivering the greatest iGaming experience, thrilling odds and a competitive selection of sports and events,” Fuxjaeger said. “In addition to the major sports, players can also bet on more niche options such as darts.”

Rapid Rise

Fuxjaeger proclaimed LeoVegas.de has ‘experienced fantastic growth’ since launching in March of 2023 with online casino players across Germany ‘enjoying the thrills its products offer’. She additionally explained such devotees ‘particularly favor high-volatility games featuring an adventure theme’ with the five-reel and ten-payline Book of Dead slot from Maltese developer Play‘n GO being ‘a fan favorite’.

“While the average German player tends to be relatively traditional, there is also a growing interest in more niche games from smaller gaming studios,” Fuxjaeger said. “We are happy to be an iGaming operator with an ever-growing wide range of games.”

Promotional Push

A subsidiary of American casino operator MGM Resorts International, LeoVegas offers online casino, live-dealer and sports betting entertainment via nine brands in ten jurisdictions encompassing the hot-spots of Spain, Italy and the United Kingdom. Fuxjaeger acknowledged her firm is currently running its Thrill Seeker marketing campaign across Germany to promote LeoVegas.de’s new sports betting service with the exercise ‘humorously showcasing how to add excitement and unexpected twists to the monotony of everyday life’.

“Germany is an incredibly exciting market to be part of,” Fuxjaeger said. “For a long time, our strategy has been to focus on regulated markets or soon-to-be regulated markets and Germany fits this bill perfectly. The German iGaming market was recently regulated and the Glucksspielbehorde der Lander (GGL) regulator has now granted us a license for sports betting. This is a great addition to the exciting products we offer at LeoVegas.de.”